Witch Weekly's pink and white building make it difficult to miss when walking around magical London. In fact, it's practically a beacon of light among all the drab, boring grey office buildings surrounding it. Once the initial shock has passed, a walk through the comically cramped door opens up to a bustling office building. Welcome Witches' hands are moving faster than the speed of a Firebolt as they direct guests and clients to the various lifts throughout to take them to their desired floors.
And each floor has its own personality. Fashion reporters can be seen running around with dress samples, shoes, and other accessories. Food columnists are always in the test kitchen as they report on recipes. And gossip columnists huddle around their cork boards with strings connecting celebrity to celebrity like some strange conspiracy theorists. The most normal floor would be where the editing room resides. One can find peace and quiet here
Witch Weekly has seen trends come and go; the magazine has catered to corseted witches and witches who ushered in the trouser trend. Still, Witch Weekly covers a wide range of topics for the modern witch — in whichever decade that may be. Some of its most current popular columns are:
• Hot or Not
— An in-depth look by Witch Weekly's fashion critics at the various outfits worn by celebrities at public events.
• Ask Adaline
— An advice column that has been running since the magazine's inception. Adaline provides answers to life's most frustrating questions.
• Cookie's Kitchen
— Homemaker Cookie Bronzebrew shares recipes from her family's recipe book. Special editions of Witch Weekly have featured Cookie's recipes for a Sunday roast and Christmas dinners.
— Witch Weekly's team of astrologists and astronomists give readers a look into their futures and what each sign must look for in love, life, and career.
• Haberdasher's Paradise
— Columnists take a look inside the newest trends in sewing, silks, and other small sewing articles. A haberdashery is usually highlighted in every issue.
• Witch of the Week
— A featured article about a local witch (based on magazine edition) who is doing good for her community and herself in today's modern wizarding world.