In the late 40s, Freja Bjornsdottir decided to open a small shop to sell the furniture she was making. Over the years her business grew until it became the sprawling expanse it is today. The facility is built up the two sides of a fjord in Sweden, with windows offering a stunning view of the water. On one side of the fjord is a 50-story showroom that starts at the bottom with a small lobby where customers can sign out a magical cart that follows them around. The showroom zigzags up the side of the fjord, going through a variety of design styles, with each story being 3 miles long. In fact, the building seems to only cling to the wall of the cliff through magic. On the other side of the fjord is an inn that also clings to the cliff through magic, although it only reaches halfway up the height of the cliff. The rooms are for customers who grow tired of their travels through the showrooms and warehouse and wish to retire for an evening.
At the top of this side, customers enter a warehouse where they can pick up the furniture they wish to purchase. This warehouse stretches for a couple of miles before looping back around to a lift that takes customers down a chute to yet another section of the facility underground where customers can pay for their purchases and browse a small grocery section (their doughnuts are to die for). Finally, customers leave through a door that is right next to where they originally started.
Freja’s Furniture Forest sells every type of furniture imaginable in a variety of styles from all eras around the world, although there is a certain preference for Swedish design, given the store’s origins. To match the furniture, it also sells home décor items – a witch or wizard could easily furnish their entire house with Freja’s work.
In more recent years, the furniture is mostly mass-produced with the help of magic although Freja still maintains creative control. To work for the Furniture Forest producing the items is a grand affair, and several miles away from the fjord is a huge workshop where carpenters and other artisans work to make the furniture and décor. Each showroom is carefully planned and designed by experts in staging to showcase each individual piece, and designs are rotated on a monthly basis. The prices, however, are decent. The average witch or wizard can easily afford to purchase a variety of items with which to decorate their home.
The Furniture Forest has a reputation for requiring visits to be a grand affair as the sheer amount of furniture and décor items to browse through could take upwards of 2-3 days (that is why there is an inn). A trip to Freja’s Furniture Forest must be planned in advance.