Situated in the picturesque and quaint Waddlestone Village, the small cottage that houses Amortentia Apothecary blends right in with the rest of the scenery. Inside the cottage is a welcoming sales floor that features a clean white appearance with white walls, flooring, and various white displays that are decorated with draped fabrics, soft pastels, and barrels and vases of fresh flowers and herbs. Small circular tables contain pre-mixed potions and salves on display, though the staff are happy to mix or brew anything to the customer's request. A small bookshelf contains a variety of potions books, scrolls, and recipes available for purchase as well. The basement of the shop, though off limits to customers, contains full brewing accommodations for mixing various potions and cosmetics in a clean environment.
Toward the back of the shop through a set of French doors sits a small spa area used for private appointments and consultations, though it is occasionally re-arranged to accommodate brewing classes and herb identification lessons for those who might be looking to learn more about brewing their own beautifying potions or creating their own cosmetics at home.
In spite of the name, Amortentia does not sell love potions due to their heavily restricted nature, but rather herbs, potions, and salves to enhance one's natural beauty. Of course, with the variety of herbs and potions ingredients they sell, you may find what you need for a love potion if you hunt around... but you will be quietly asked to leave for requesting those items specifically.
The apothecary of course carries their own brew of Beautification Potion, which enhances the drinker's beauty to make them seem all attractive, but in addition to this staple they sell a wide range of makeup and cosmetics that are all made in house with hand-picked ingredients. These include everything from skin care products such as magical moisturizers and Blemish-Be-Gone salves to enchanted makeup that never wears off and can change to any color of the rainbow. Amortentia also offers a wide array of No-Chip Nail Varnish and various hair care products to complete any beauty routine, and a number of items right out of their spa room such as bath bombs, handmade soaps, various mud masks, and more.
Every Saturday morning, the shop hosts a different makeup or beauty tutorial in the spa for only the cost of supplies and ingredients. Repeat students are given a punch card for a discount on their lessons. In addition to these tutorials, the shop opens at ten in the morning each evening and closes at seven at night on weekdays, nine at night on Saturdays, and six at night on Sundays, though hours may vary due to special appointments or wedding groups.